A “synchronization” (sync for short) is the attachment of a song onto visual media. These syncs are previously made music, licensed to a company to be used in media or content specifically made for a project. Music supervisors typically make the decisions behind sync selections.
Major labels sometimes limit access to sync opportunities, but DropDay partners with large companies and brands, creating opportunities for independent artists. Instead of sifting through generic songs, brands can choose high-quality content from a diverse pool of creative talent.
While music requirements vary, upbeat songs with positive lyrics are ideal for sync placements in commercials and TV shows.